Samsung betting on mirrorless cameras
2010-01-20
Samsung Electronics said yesterday it aims to capture 50 percent of the global market for mirrorless digital cameras with interchangeable lenses this year. Its rivals in the market include Olympus and Panasonic. The Korean company said it will launch interchangeable lens NX 10 cameras in Korea this month and in North America and Western Europe in early March, betting on the growth of the nascent market segment.
But it remains to be seen whether runner-ups will be able to jumpstart the market, which is neglected by top-tier firms such as Canon and Nikon, market watchers said.
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