2010년 4월 14일 수요일

한국 고추장, 글로벌 브랜드로

Gochujang, the next big hot sauce?

 

2010-04-14

 

The global market has its fair share of hot sauces.

There is the standard Tabasco, capped in a narrow-necked bottle and ideal for sprinkling over most anything that needs a dusting of slow-burning heat. Then there is the newcomer, sriracha -- in its authentic Thai or revamped international form. Salsa, of course, is another classic rendition of sauced-up chili peppers.

 

Now gochujang seeks to claim some hot sauce turf by going mainstream.

 

read full article :

http://www.koreaherald.co.kr/lifestyle/Detail.jsp?newsMLId=20100413000479

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