"한국 문화를 세계로" 이배용 국가브랜드위원장

 

Korea should now highlight its culture

 

2010-11-23

 

The recent hosting of G20 summit in Korea was a prime opportunity to promote the country on the global scene as the leaders of 32 countries, business figures and international media converged in Seoul.

 

While the post-G20 summit data are not yet available, a survey conducted after the announcement of Korea as the host of a G20 summit showed that 65 percent of the respondents were aware of Korea, a figure that is significantly higher than the 47 percent awareness recorded before the announcement, and it is reasonable to assume that awareness about Korea abroad increased after the international event.

 

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