‘Brands based on actions, not words’
2010-12-15
Say you need a camera. What is the first thing you would do? Leaf through catalogues?
“No, you would go online and read reviews,” Karl Heiselman, CEO of Wolff Olins, a global brand consulting company, told The Korea Herald on Friday.
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http://www.koreaherald.com/entertainment/Detail.jsp?newsMLId=20101214000751
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