Shortcut to bestseller: Put it on popular drama
2010-12-28
The talk of the town in the book industry is the classic novel “Alice’s Adventures in Wonderland,” which marked a sharp rise in sales and landed on the bestseller list of major online and off-line bookstores all of a sudden.
The reason behind the unexpected popularity of the Korean version of the book published by Minumsa, which was printed five years ago, is SBS’ mega-hit TV soap opera “Secret Garden.”
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http://www.koreaherald.com/lifestyle/Detail.jsp?newsMLId=20101227000756
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